Win a £99 Billionaire Soft Serve 07 Sep 2017

On the 23rd August we launched the Billionaire Soft Serve – a £99 gelato cone compete with a gold leaf wrapped Flake. We created the treat as a homage to the iconic 99 Flake that so many will remember from their childhoods; the mainstay of wet bank holiday weekends and trips to the British seaside.

Silvia, the inventor of the Billionaire Soft Serve
Silvia Gaetta, the inventor of the Billionaire Soft Serve

In true Snowflake style we had to take things as far as we could in the luxury department. We decided to go all out with the ingredients we used and to spare nothing in creating a treat that would wow our customers from start to finish. You can read about everything that goes into Billionaire Soft Serve in the ‘How it’s made’ section below.

What we ended up with was a dessert weighing in at nearly 400g (most who’ve tired it have unsurprisingly found it ideal for sharing)! The treat takes more than four hours to make from scratch with the final construction in-store at Selfridges taking almost 15 minutes!

The Billionaire Soft Serve has become quite well known. We made it for a couple of TV shows including This Morning. You can see a behind the scenes video of that exciting experience (starring Silvia Gaetta, the inventor of the Billionaire Soft Serve).

So to the big question, who wants to try it? We’ve got two Billionaire Soft Serves to giveaway. Each comes with a table reservation for two at our Selfridges boutique plus a couple of hot or cold beverages of your choice. To enter, all you have to do is email with your answer to the question:

How much does the Billionaire Soft Serve weigh?

  1. Approximately 300g
  2. Nearly 400g
  3. More than 500g

Please see terms and conditions below.

Terms and conditions

Entries will only be accepted via email to Two winners will be selected from correct answers on 13th September and will be notified via email the same day. Prizes must be claimed before 11th October on a date and time agreed at least 72 hours in advance. Prizes can only be claimed at the Snowflake boutique in Selfridges London. Reservations at the Snowflake Selfridges are subject to availability. The prize does not include any travel, accommodation or other costs incurred as a part of claiming the prize. No cash alternative to the prize is available. By entering this competition you are agreeing to these terms and conditions. Your email address will not be shared with third parties. You may, however, be contacted by Snowflake Luxury Gelato from time to time with details of events, tasting and other news. You can opt out of these communications at any time.

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Snowflake Gelato at Jamie’s Italian 26 Jun 2017

We are delighted to announce that we are now supplying our delicious and award winning luxury gelato to Jamie’s Italian restaurants throughout the UK.

Jamie’s Italian Restaurants

In 2008 the first Jamie’s Italian restaurant was opened in Oxford. It was found by Jamie Oliver and his mentor, chef Gennaro Contaldo. Since then, the chain has grown to over 60 restaurants worldwide.

At Jamie’s Italian you will find fantastic, simply cooked Italian comfort food that makes you happy. The ingredients are meticulously sourced from producers both in Italy and around the UK. All their suppliers share their ethos and take enormous pride in what they do.

Snowflake Luxury Gelato & Sorbetto

Jamie’s Italian have announced their new summer menu that will conjure the flavours of al fresco dining in Italy.

Snowflake gelato on the menu at Jamie's Italian
Snowflake Gelato on Jamie’s Italian Menu

For desserts they are working with us to produce an incredible selection of gelato and sorbetto. Snowflake customers may find some new flavours and our gelato in a delicious new dessert. However, the gelato is still made to the same extremely high standards with 100% natural ingredients. The sorbets are handmade with seasonal, fresh fruit.

This is a perfect partnership for us. Both companies, Jamie’s Italian and Snowflake Luxury Gelato, have the same ethos of providing high quality food, produced from the best natural ingredients.

We serve happiness.

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Bicester Village Summer Pop-up 02 Mar 2017

Snowflake Opens New Pop-up Boutique in Bicester Village

We are thrilled to share with you that our new pop-up in Bicester Village is now open. This marks an exciting new chapter in the Snowflake story.

Bicester Village Snowflake Luxury Gelato Pop-up Cart

Bicester Village marks the first time Snowflake has stepped outside of London after opening 4 boutiques in 5 years. Just 45 mins away in beautiful Oxford we will be serving our award-winning gelato, freshly-made waffles, coffee and Italian thick hot chocolate.

Bicester Village is one of the most luxurious Outlet Shopping Villages in Europe, with more than 130 boutiques of world-famous brands, offering exceptional value. Bicester Village, we look forward to sharing more delicious luxury indulgences with you!

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