Win a £99 Billionaire Soft Serve

On the 23rd August we launched the Billionaire Soft Serve – a £99 gelato cone compete with a gold leaf wrapped Flake. We created the treat as a homage to the iconic 99 Flake that so many will remember from their childhoods; the mainstay of wet bank holiday weekends and trips to the British seaside.

Silvia, the inventor of the Billionaire Soft Serve
Silvia Gaetta, the inventor of the Billionaire Soft Serve

In true Snowflake style we had to take things as far as we could in the luxury department. We decided to go all out with the ingredients we used and to spare nothing in creating a treat that would wow our customers from start to finish. You can read about everything that goes into Billionaire Soft Serve in the ‘How it’s made’ section below.

What we ended up with was a dessert weighing in at nearly 400g (most who’ve tired it have unsurprisingly found it ideal for sharing)! The treat takes more than four hours to make from scratch with the final construction in-store at Selfridges taking almost 15 minutes!

The Billionaire Soft Serve has become quite well known. We made it for a couple of TV shows including This Morning. You can see a behind the scenes video of that exciting experience (starring Silvia Gaetta, the inventor of the Billionaire Soft Serve).

So to the big question, who wants to try it? We’ve got two Billionaire Soft Serves to giveaway. Each comes with a table reservation for two at our Selfridges boutique plus a couple of hot or cold beverages of your choice. To enter, all you have to do is email with your answer to the question:

How much does the Billionaire Soft Serve weigh?

  1. Approximately 300g
  2. Nearly 400g
  3. More than 500g

Please see terms and conditions below.

Terms and conditions

Entries will only be accepted via email to Two winners will be selected from correct answers on 13th September and will be notified via email the same day. Prizes must be claimed before 11th October on a date and time agreed at least 72 hours in advance. Prizes can only be claimed at the Snowflake boutique in Selfridges London. Reservations at the Snowflake Selfridges are subject to availability. The prize does not include any travel, accommodation or other costs incurred as a part of claiming the prize. No cash alternative to the prize is available. By entering this competition you are agreeing to these terms and conditions. Your email address will not be shared with third parties. You may, however, be contacted by Snowflake Luxury Gelato from time to time with details of events, tasting and other news. You can opt out of these communications at any time.